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Dancing Away Obesity
(US) The Dance Dance Revolution video game is being used by The West Virginia Public Employees Insurance Agency to tackle obesity in children and young people.
Konami Digital Entertainment America, which distributes the Japanese game in the United States, knows of no other state or insurance agency using the game for its health benefits.
'Today's kids are tomorrow's members,' said the insurance group's Nidia Henderson. 'Obesity claims last year cost us $77 million. We have to curtail those costs.'
The insurer is providing a game console, dance pad and software for the six-month, $60,000 study. West Virginia University is providing the medical screenings and tracking results.
Filed by DK on April 5 2005
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