The Phatgnat Fortnightly Challenge #1
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies (large and small) can create high-profile youth projects which also satisfies public sectors aims and objectives.
To coincide with Phatgnat's fortnightly newsletters, we will briefly outline a youth project for a brand/company and demonstrate its benefits, plus propose potential partnership opportunities.
If you have any suggestions for brands or causes that you would like to see featured in 'The Phatgnat Fortnighly Challenge', please do not hesitate to contact us.
Brand: Domino Threads
Potential Partners: Local offices of an Environmental NGO (two examples here and here) or the local authorities Department for Waste Services (whose duty it is to promote and enable recycling).
Project: A youth fashion show, designed and modelled by young people for their peers, where participants are only allowed to design using items that are 2nd hand or recycled;
Benefits: Assist in raising the companies corporate/community image and also compliment the brands social responsibility/cause related marketing agenda. Provides a platform for the partner agencies to explore recycling issues and also creates an opportunity for young people to positively display their talents.
Check out all the Challenges here.
Filed by DK on April 6 2005
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