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Edun: Bono et al Socially Responsible Clothing—UPDATE
(WORLD) Well, after Phatgnats previous posts about Bono's ethical clothing company here and here we see this morning that the Edun site is now live—here.
The site tells us the Edun brand has '4 Respects':
Resect for the people who make our product;
Respect for the place where we make it;
Respect for the materials used;
Respect for the customer;
As Bono says:
'Look, the world doesn't need another fashion brand; we understand that. But we don't think that this is just another one. It's different. At the very heart of it we have the idea of four respects: respect for what your clothes are made of, respect for who is making them, respect for where they are made and respect for the people who are going to put them on.'
FURTHER UPDATE: Edun, Bono and Ali Hewson.
Filed by DK on April 12 2005
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