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The Phatgnat Fortnightly Challenge #2
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives.
If you have any suggestions for brands or causes that you would like to see featured in 'The Phatgnat Fortnighly Challenge', please do not hesitate to contact us.
Brand:Reebok
Potential Partners:Youth media organisations such as Health Jam, Kids With Cameras or Current TV and homeless charities such as Centrepoint, DePaul Trust or The Foyer.
Project:Media educational packages for homeless young people in the major cities of the UK (US or any country), focussing on mobilising and enabling them through training and access to equipment in order for their message/stories to be heard through usually unattainable media channels e.g. internet, mobile phones, tv.
Benefits: Counter-act the negative publicity and add depth to the 'I am What I Am' campaign. Create educational routes and awareness for homeless young people. Enable and facilitate wider debate whilst creating opportunities for participation and involvement.
Related article—Reebok Airs on ITV.
Check out all the Challenges here.
Filed by DK on April 19 2005
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