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And The Winners Are…
(UK) Young People Now's first Positive Images Awards are aimed to celebrate balanced media coverage of young people.
As a general election draws closer, some candidates are using the fear of young people as a campaigning tool. This makes it even more important for the media to provide a balanced view of young people, and Young People Now's Positive Images campaign, which launched in October last year, aimed to encourage the media to cover young people in a positive way, as well as urging youth groups, councils, youth workers and young people to be proactive.
The campaign attracted the support of 100 MPs in an early day motion proposed by Hilton Dawson, MP; it received messages of support from youth organisations, Cabinet ministers, politicians from all parties and media professionals, including Robin Esse, executive managing editor of the Daily Mail, and Nick Pollard, head of Sky News.
Award categories included:
- - BEST INVOLVEMENT BY A YOUNG PERSON IN PROMOTING POSITIVE MEDIA PORTRAYAL
- - BEST PUBLICITY CAMPAIGN BY A YOUTH GROUP
- - BEST MAGAZINE OR WEB SITE PRODUCED BY YOUNG PEOPLE FOR YOUNG PEOPLE
- - BEST NEWS REPORT/FEATURE IN THE LOCAL PRESS
- - BEST TV COVERAGE OF YOUNG PEOPLE
- - BEST RADIO COVERAGE OF YOUNG PEOPLE
- - BEST ONLINE COVERAGE OF YOUNG PEOPLE
- - BEST NEWS REPORT/FEATURE IN THE NATIONAL PRESS
- - MOST YOUTH-FRIENDLY COUNCIL
Filed by DK on April 20 2005
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