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The Future Of CSR
Business for Social Responsibility (BSR) publishes a paper by senior advisor Allen White entitled 'Fade, Transform or Integrate: The Future of CSR'.
The paper discusses three potential scenarios for the future of CSR and the implications they may hold for companies and brands:
- will CSR become a 'fad-and-fade' movement?
- will CSR become 'embeded-and-integrated' into all strategies and operations?
- or will CSR enter a 'transitional-and-transformation' period and influence business at the most fundemental and systemic level?
Phatgnat operates within the CSR 'space' and of the three scenarios outlined in the paper regards the third a more likely outcome. It is within this 'scenario' whereby the impact customers and consumers play in the development of CSR is crucial. The changing face of marketing and consumer / customer expectations will be the driving change and companies/brands who wish to keep apace must follow suit.
Taking the example further, it is the smaller brands / companies who have already embraced CSR principles into their psyche who will flourish and manoeuvre quickly, thus prosper, whilst the large mutli-nationals will suffer as they try to turn their huge ship around as the iceberg looms.
An interesting read…
BSR website link for download.
Filed by DK on August 31 2005
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