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The Phatgnat Challenge #19
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives.
Brand: Adidas
Potential Partners: National Youth Orchestra, Youth Music, National Universities.
Project: As part of the 'originals' theme, develop and deliver a nationwide orchestra concert tour 'mashing-up' classical music with dance/pop DJ's.
Benefits: Reinforcement of current brand focus. Embracement of current musical trends with past flavours. Huge profile and awareness campaign plus attendees experience and have opportunities to learn more about the organisations involved and music.
Check out all the Challenges here.
Filed by DK on December 14 2005
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