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Entries for February 2005
Cause = Profits
(UK) With an increase of 50% sales in the UK, the figures released by the Fairtrade Foundation shows a rise in profits of £140 million last year, proving that consumers awareness of a cause creates direct sales. Full story here….
Filed February 28 2005 | READ IT
Branded Hotels
Extending the theme of co-branding Nikelodeon and Holida Inn is about to open thier first Nickelodeon Family Suites. You have to see this to believe it… What is more interesting is Amsterdam's The Winston. Styled as a youth-orientated hotel three guestrooms are designed by local artists and sponsored by…
Filed February 25 2005 | READ IT
The Tsunami Awakening
(AUS) The latest HeartShare newsletter discusses the impact of the Tsunami on domestic fundraising. Hailey Cavill explores if the disaster has influenced decisions on future corporate CRM projects, charitable fundraising and donations as a whole. It's a challenging piece, however, interestingly appropriate. The reaction from all sectors and the public…
Filed February 25 2005 | READ IT
'Business / NGO Partnership and Engagement Conference'
Held over two days the 'Business / NGO Partnership and Engagement Conference' in London was packed with case studies and workshops demonstrating and exploring the trials and tribulations of two sectors coming together to form partnerhips. Below is a brief overview (the full agenda can be viewed here): There were…
Filed February 24 2005 | READ IT
Phatgnat Newsletter #10 (23 Feb 05)
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Filed February 23 2005 | READ IT
Old School vs New School
Before I head off for the two-day conference in London here's a few school/college related stories that caught my eye: What happens when De La Soul (the old school masters of hip-hop) and Toyota (one of the worlds largest automotive manufacturers) come together? A 21 tour date special around the…
Filed February 21 2005 | READ IT
PSFK
Go and see Phatgnats article contribution on the PSFK.com site here….
Filed February 21 2005 | READ IT
Marc Ecko Speaks
Designer Marc Ecko, founder of ecko unltd and Complex magazine, and now game developer, has been presenting his observations on important consumer culture in the gaming community. Ecko delivered the following five trends he feels are truly important for game developers and, by extension, for brands at large—although I…
Filed February 20 2005 | READ IT
Youth Pub Opens—Youth Squad Formed
One door opens, another door closes… In the town of Shefford, Bedfordshire(UK) a non-alcoholic youth pub has opened it doors to 14-17 year olds. Operated by the local police and community outreach workers, the pub is a direct response to the needs of the local young people, who wanted somewhere…
Filed February 17 2005 | READ IT
Teen Killers
(USA) Project Ignition gives teens an opportunity to educate their peers on safer driving techniques through media campaigns. High School Classes are invited to submit their ideas and each of the top 25 schools will be awarded a $2,000 grant to implement its project. Completed projects will be judged…
Filed February 16 2005 | READ IT
Women + CSR = Profit
I was interested to read in this article from Wired that 'companies with the most women in senior management had a 35 percent higher return on equity than those with the fewest. It also found those companies paid their shareholders 34 percent more than companies with the fewest women in…
Filed February 15 2005 | READ IT
studio804 is run by
studio804 is run by the University of Kansas School of Architecture and Urban Design. It offers students a chance to design and construct low and affordable housing all in a tight 5 month period. Students gain valuable vocational experience, the University boosts its image and presence and the community…
Filed February 14 2005 | READ IT
Confucius Quote
'The superior man understands what is right; the inferior man understands what will sell'….
Filed February 14 2005 | READ IT
Consumer Created
The shift has been happening for a while but allowing your consumers to develop and create ads and even marketing policies is definately the way forward. With the rise of the Pro-Am (professional amateur) more and more brands are opening up their doors and wallets to the marketing savvy and…
Filed February 11 2005 | READ IT
Do Something Crazy
'We should do something when people say it is crazy. If people say something is good, it means that someone else is already doing it.' Hajime Matoni, President of Canon. …it's a good attitude to have—young people love crazy! Now, go 'crazy' people!…
Filed February 11 2005 | READ IT
How to make sure everyone gets what they want (Conference)
I'm attending the Business/NGO Partnerships and Engagement conference in London at the end of February. If any readers are attending please let me know….
Filed February 11 2005 | READ IT
Teen Magazines Should Get Their Readers Involved More
A recent article in Young People Now discusses how trusted teen magazines are by their readers but also how they can be used as an educational tool. Many group leaders use articles to promote discussion that lead to educational sessions on a variety of issues. One of the many projects…
Filed February 10 2005 | READ IT
London Apple Store
I recently visited the UK flagship Apple store on Regent Street, London. Much has been raved about the Apple's stores but what they do it well—they offer more than a simple retail experience with demonstrations, wi-fi internet access, seminars on a plethora of subjects, access to their products and…
Filed February 9 2005 | READ IT
Phatgnat Newsletter #9 (9 Feb 05)
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Filed February 9 2005 | READ IT
The TRUTH Is Not Out There…It's Here!
The truth is integral to any company or brand. It is important in communicating and developing projects. It's essential when working with young people. The funky guys at PSFK have written a fantastic manifesto for ChangeThis.com which I recommend you download here: 'Is The Truth The Next Big Truth'. They…
Filed February 8 2005 | READ IT
Making Friends
Over at our friends, Corporate Culture, John Drummond has started a blog in which he talks about his vision for the future and his hope that 'Trust Related Marketing' will enter the vocabulary and the strategies of marketing campaigns. I share the same vision. Although, I am thinking one step…
Filed February 8 2005 | READ IT
Free-running
Well it was only a matter of time before a brand picked up on the amazing sport that is 'free-running' (or 'Parkour' as it is known). Adidas has developed a trainer in association with Eidos for the forthcoming launch of the free-running game exclusively to be found on the PSP….
Filed February 8 2005 | READ IT
Isle of (Wo)Man
This strange symbol is not advertising a new range in footwear or stockings, or any other womens fashion item—it's what happens when Yorkie take over an island in the UK for a week. It's a partnership created with mutual benefit: Isle of Man Tourism Board and Yorkie are obviously…
Filed February 8 2005 | READ IT
Welcome…
…to the Phatgnat blog! The focus of this blog is on reviewing and monitoring the space between the commercial and public sectors, focussing specifically on youth, where brands/companies and good causes meet. It has become increasingly harder to connect and engage with a youth audience. The marketplace is flooded with…
Filed February 8 2005 | READ IT
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