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Welcome…
…to the Phatgnat blog!
The focus of this blog is on reviewing and monitoring the space between the commercial and public sectors, focussing specifically on youth, where brands/companies and good causes meet.
It has become increasingly harder to connect and engage with a youth audience. The marketplace is flooded with messages and proliferated by mediums that we have all become good at 'filtering'—especially young people.
Marketing ideologies/policies must shift its focus to be effective and simply recognised.
Investing in projects that not only communicate and engage with young people but also satisfy wider social and public sector aims/objectives will create a win-win-win outcome.
This blog will allow for a 'conversation' between interested parties—those who are interested in 'Cause Related Marketing' (or as I hope it becomes—'Positive Impact Marketing'—more in a later blog).
I will be highlighting and commenting on topical stories and developments.
I will be challenging and offering insights into existing or potential partnerships.
So drop me a line and let me know what you think, if there are any stories or developments you feel I have missed and please feel free to comment on anything you read here (even if it's a contary viewpoint).
Filed by DK on February 8 2005
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