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Marc Ecko Speaks
Designer Marc Ecko, founder of ecko unltd and Complex magazine, and now game developer, has been presenting his observations on important consumer culture in the gaming community.
Ecko delivered the following five trends he feels are truly important for game developers and, by extension, for brands at large—although I believe they can be easily extended to cover all markets:
Popstalgia: making products that feel like history—'classic-ness.'
Instant Gratification:people expect entertainment on demand. People will be willing to wait less and less allowing for new 'more instant' entrants to steal the show in many categories.
Apocalyptic Marketing: People want to be in control of their world as they are more afraid of what's going on outside it—war, terrorism, frightening realities.
Customization: Everyone wants to look different, sound different and be different—give them a chance to modify/personalize/customize;
Democritization of Design: Everything has to be designed well at all price points—it's expected.
I would like to add one more…
Value in Truth: people like the truth and the values that derive from such can be a great differentiator for a brand;
Originally posted on Influx—has links to video interviews with Marc Ecko.
Filed by DK on February 20 2005
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