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IBLF Sport Partnership Report
(WORLD) The International Business Leaders Forum (IBLF) in partnersihp with UK Sport has released a policy paper entitled 'Shared Goals—Sport and Business in Partnerships for Development'.
Aimed at senior managers in businesses, NGOs, development agencies and the sports sector the policy presents a 'framework for establishing effective partnerships in sport, based on the experience and best practice of organisations.'
Robert Davies, CEO of the International Business Leaders Forum said: 'Sport captures the imagination, communicates messages, raises aspirations and rewards effort, values often reflected in business. This alone forms a persuasive case for business involvement as a strategic partner in sport initiatives.'
Filed by DK on July 1 2005
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