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Marketing-Averse Teens
Phatgnat came across the Yahoo article 'How to sell to marketing-averse teens' on the fabulous IF (ideas) blog.
The article outlines why marketing to savvy teenagers must have the right language and celebrity endorsement if it is to be successful.
You want to know the 'secret' of marketing to teens or interesting young people in your product, cause, shoes, event, gum, tv show etc.? You and your message has to be F.A.R.O.U.T. :
- Flavour
- Authentic
- Relevant
- Obvious
- Understandable
- Timely
Apply the above to past/current trends and you will see what we mean: charity wristbands came in different flavours to suit any taste, they offered an authentic method of supporting a cause which was relevant to the wearer, looking back it's an obvious trend which is easy to understand and so timely within the globally-conscience and issue-aware section of society…
Sure, there are more categories to consider, but stick to being FAROUT and I guarantee the young people will love you, your product, your service…
…we're going to go and deliberate on that for a while now (maybe develop it into some kind of manifesto and figure out how to copyright it?)!
Would love to hear any opinions…
Filed by DK on July 13 2005
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