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Entries for July 19 2005
Coming Together
Phatgnat has just finished the very interesting 'Come Together' article over at CMO. The article discusses the advantages in co-marketing partnerships—where two brands come together to lever and exploit (with permission) each others current market status. The article outlines three marketing prinicples which will ensure a co-marketing success: - Every…
HELP WANTED
The Phatgnat Weblog is looking for contributors—if you are a like-minded, social-observer, cultural-voyeur and a net-curtain-twitcher, then please contact us to become part of the Phatgnat Weblog team. Q. What is the Phatgnat Weblog?A. The Phatgnat Weblog reviews the space between the commercial and public sectors, focusing on youth…
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