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Corporate Philanthropy And The Bottom Line
(US) The latest issue of the Stanford Social Innovation Review has a lengthy piece looking at the broad, historic shift in the nature of corporate philanthropy nationwide and beyond. There's no great revalations here, just illustrations of how the corporate super-brands are realising their community investments must now reflect their strategic positioning.
However, there is a point made about how NGO's (non-government organisations) are missing out on the corporate pound due to their work not being well known enough, or that decisions are increasingly being made from a 'marketing' standpoint.
There's always two sides…
(Via Cause Marketing Today)
Filed by DK on July 26 2005
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