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Entries for June 2005
Design With Young People
(UK) Commission for Architecture and the Built Environment (CABE) has published research on how the provision of quality parks designed with the involvement of young people can reduce the prevalence of antisocial behaviour. Much the same as what we were outlining in The Phatgnat Fornightly Challenge #4….
Can You Hear Me?
(US) A national story writing competition for at-risk young people is launched with Think MTV as it's main commercial partner (there are many others). The Hear Me Project invites young people ages 14 to 22 to send in original stories about vulnerability to HIV and AIDS—there are cash prizes…
The Phatgnat Fortnightly Challenge #7
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Claires Accessories Potential Partners: Teenage Pregnancy Unit Project: Develop a photo project with groups of…
Phatgnat Newsletter #19 (29 June 05)
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Websurf Raises Money For Charity
Surfing the web can now help raise money for charity through british-based Everyclick.com The company plans to give 50% of its revenue proportionately to the list of charities—you simply become a registered user and start searching. 'Our aim is to create something that gives the user the result they…
Survey Results Focus On Doing Well
(US) The results of a national survey focusing on consumers and their attitudes towards corporations and businesses investing in corporate citizenship programmes has shown that 'doing good' equates to 'doing well'. Conducted by GolinHarris, 3,500 respondents indicated that good corporate citizenship by a company or brand would inspire them to…
And The Winners Are…
(US) The winners of the 2005 Cause Marketing Halo Awards have been announced: Best Social Service/ Education Gold: VH1 Save the Music: VH1 and VH1 Save the Music FoundationSilver: PNC Grow Up Great: PNC Financial Services Group, Sesame Street Workshop, National Head Start Association and Family Communications Best Health-related…
UK Schools Youth Business Scheme
(UK) Gordon Brown (Chancellor) has announced the development of a nationwide business scheme for schools across the UK. Introduced over the next two years, the scheme intends to create summer seminars for young people, delivered by local businesses. Mr Brown dreamt up the plan after hearing Sir Alan, the…
Choose Breakfast
(US) The Choose Breakfast campaign is spear-headed by General Mills—creator of many breakfast cereals including Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, Cocoa Puffs and Trix. Obviously focused on getting kids eat a balanced breakfast, the ads and website promote healthy eating but doesn't have a public sector…
Licking CLimate Change
(WORLD) Ice-cream brand Ben & Jerry's have partnered with the WWF PowerSwitch campaign to launch its Climate Change College. Focussed on helping young adults (18-25) to develop environmental skills, the college offers workshops, seminars, even trips to the Arctic. Brilliant……
CRM (Dual Meaning)
Do a search on the net for CRM (or cause-realted marketing) and you are more then likely to come across sites and companies dedicated to Customer Relations Management. However, in this instance the 'dual-meaning' of CRM has actually merged… (US) Salesforce.com sells software to companies for Customer Related Management, and…
Nickelodeon UN Support
(World) Children's channel Nickelodeon has announced it will support the Millennium Development Goals (MDGs) in an attempt to raise the profile of the campaign to its young viewers. The channel also has a website 'nick2015.com 'which allows children to petition and express their problems or concerns….
Action For Young People
(UK) Action For Young People (A4YP) is a new kite mark which rewards Manchester firms who employs young people and help them in their careers and endeavours. Businesses are invited to become members of the scheme (for free) which is coordinated by Manchester Enterprises, the Economic Development Agency for…
£100,000
(UK) The Sunday Times in association with the One account, is offering £100,000, tax-free, risk-free with no obligations other than following your dreams to take your business idea and make it a success. All you have to do is convince them in one minute (via phone), or 100 words,…
On Your Bike McDonalds
(US) The news that McDonalds will be selling its own 'brand' of skateboards and bikes is another step by the food chain to tackle claims that its products are unhealthy and fattening. McDonald's Global Chief Marketing Officer Larry Light said in a statement earlier this week that the skateboards…
CSR Goes Mainstream
(UK) According to a study by KPMG, '52% of the top 250 companies in the Fortune 500 list published separate reports on corporate social responsibility (CSR), up from 45% three years ago'. What a staggering statistic. Apart from specific UK/EU/industry leglislation, what other strategic movement has impacted so much on…
Extertainment
(US) Extertainment is simply 'entertainment' plus 'exercise'—the school district of Redlands, California are hoping to 'hop-on-the-good-foot' and start utilising this new movement in tackling childhood obesity. By installing playstations in every classroom and using 'games' such as Dance Dance Revolution and Eyetoy: Play, it is hoped pupils will become…
IT Jobs For Girls
(UK) The Education Secretary Ruth Kelly has announnced a new initiative to encourage young girls into IT and hopefully a career in technology.Computer Club for Girls (CC4G) seeks to persuade girls that IT jobs are not 'just for boys', and is being rolled out to 3,600 schools across England….
Starbucks Play Grants
(US) Continuing its commitment to investing in the nations parks, Starbucks have announced the recipients of its Neighborhood Park Grants program, with 30 venues getting a share of $450,000. 'We are committed to developing meaningful relationships with local neighborhood organizations, because we believe the vitality of our parks helps…
The Phatgnat Fortnightly Challenge #6
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives. —- Brand: Apple Potential Partners: Youth Music or Music For Youth Project: Through its iTunes and…
Phatgnat Newsletter #18 (15 June 05)
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Youth Training Programme
(UAE) Emirates National Oil Company (ENOC) has launched a new programme which is said to be 'paving the way for a new type of corporate social responsibility (CSR) initiative in the UAE'. The 'ENOC Challenge' is a flagship programme to open up access to training and work for needy…
Teen Fashion Places
(US) The Art Institutes Teen Fashion Innovators Search is presented by ELLEgirl Magazine. The competition prize consists of a scholarship worth $30,000 and a VIP Trip to New York City for fashion week. Places are open to high school seniors in the U.S. and Canada, scheduled to graduate in…
Scottish Youth Theatre Gets Home
(UK) After 28 years the Scottish Youth Theatre has finally got a home at the old Sheriff Court building in Glasgow. Developers were only given planning permission on the grounds they gave a quarter of the space to a cultural organisation. It cost £3m to create the space to…
CRM Competition
(UK) The leading clothing maunfacturer, TKMaxx plus Scottish publishers DC Thompson has partnered with Incentive Today magazine, the Institute of Sales Promotion (ISP) and Louis Kennedy, a leading cause-related marketing (CRM) agency—to launch this years CRM competition. Now into its fifth year, the competition aims to raise interest and…
Make Poverty History—For Kids
(UK) You will all by now heard of the forthcoming Live8 concerts in support of the Make Poverty History Campaign—well now the campaign is specifically targeting kids to get involved. In collaboration with AtticMedia a website has been launched to encourage young people to join the campaign to tackle…
Clarins Most Dynamisante Woman of the Year Award 2005
(UK) Clarins Most Dynamisante Woman of the Year Award 2005 was presented to Esther O'Callaghan, founder of The Factory Foundation which runs the Decks4Schools project for teens with problems. The £30,000 award will fund Decks4Schools for the next three years. O'Callaghan says more than 1,500 pupils will be able…
Business vs CSR
The Economists latest article debates the issues regarding businesses consideration for CSR: 'Social pressures often indicate the existence of unmet social needs or consumer preferences. Businesses can gain advantage by spotting and supplying these before their competitors.'The whole essence of Ian Davis' piece discusses how defensive the CSR posture and…
Rebuilding Schools With Coca-Cola
(ASIA) Here is a very short post about Coca-Cola and their efforts in rebuilding the schools of Tsunami struck Aceh. Coca-Cola (very short) article link….
Every Little Helps/Matters
(US) Phatgnat hasn't had the opportunity to post about smaller organisations and companies operating in our space, but that doesn't mean they aren't there or more importantly, making a difference in their own way. However, over at Wagner Communications, PR and Marketing Company based in Houston, Texas, their community…
Red Bull Music Academy
(WORLD) The Red Bull Music Academy is celebrating its 8th year by bringing together 60 aspiring musicians and DJ's from all over the world to this years Academy desitination, Seattle. During their two-week term, students will experience a unique approach to modern music education and appreciation. A groundbreaking curriculum…
Free Science Book For Schools
(UK) Bill Bryson's 'A Short History Of Everything', is being sent to every secondary school in the UK in an effort to promote science. The scheme is part-funded by The Royal Society of Chemistry and the books publishers. Supported by the government the Schools Minister, Lord Adonis said: 'Science…
European CSR Funding
(EUR) New funding for projects on CSR up to 950.000 Euro has become available from the European Union (EU). The EU has published a call for proposals to help mainstream CSR amongst SMEs. It aims at supporting stakeholders, including SME organisations, in the implementation of the recommendations of the…
MTV Pro-Social Initiative
(USA) think MTV, has been designed to inform and empower young people to encourage its audience to become more proactive in their communities. This pro-social initiative is a result of a partnership with Youth Venture, a movement of youth social entrepreneurs. think MTV offers Venture Grants of up to…
Student Laptops
(USA) Iowa lawmakers have approved $500,000 in seed money to explore innovative uses of technology in K-12 schools. Among the proposals receiving attention is the distribution of laptops for all students, much like what has been done in Maine and elsewhere. Already, a few Iowa schools have laptop programs,…
George Lucas On The New Language Of Learning
(World) Check out this interview with filmmaker George Lucas on how new ways of learning, and teaching, will shape the schools of tomorrow. Video link.The George Lucas Educational Foundation (GLEF)…
Coca-Cola Employs Deaf Students
(IND) Coca-Cola are creating opportunities for students attending a 'deaf college' to become line inspectors at its plant in India. The company has already received awards last year for its work with disabled employees. What Phatgnat likes about this initiatives is that the company even lays on transport for…
Phatgnat Newsletter #17 (1 June 05)
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The Phatgnat Fortnightly Challenge #5
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Muji Potential Partners: National Bilnd Children's Society (NCB) Project: Develop a national competition with complimentary…
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