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The Phatgnat Fortnightly Challenge #5
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives.
Brand: Muji
Potential Partners: National Bilnd Children's Society (NCB)
Project: Develop a national competition with complimentary workshops for visually impaired children and young people to design simple and problem-solving everyday items. The winning designs are made and manufactured (with the possibility of even being sold at Muji stores).
Benefits: Design and social awareness of issues facing people with visual impairements. Creates a bold and educational opportunity for those taking part in the workshops/competition and tackles stereotypes and issues associated with visual impairements through the positive publicity and media coverage.
Check out all the Challenges here.
Filed by DK on June 1 2005
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