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CRM Competition
(UK) The leading clothing maunfacturer, TKMaxx plus Scottish publishers DC Thompson has partnered with Incentive Today magazine, the Institute of Sales Promotion (ISP) and Louis Kennedy, a leading cause-related marketing (CRM) agency—to launch this years CRM competition.
Now into its fifth year, the competition aims to raise interest and understanding in CRM among promotional marketing agencies. It offers agencies the opportunity to raise money and increase exposure for a worthy cause by devising a CRM campaign for a nominated charity—which this year is the NCH.
Entries will be judged by a panel of experts, including specialists from some of Britain's biggest retailers, as well as representatives from the partner agencies and companies involved.
The winning agency could have the opportunity to work with NCH to develop the promotion for market in 2006.
Phatgnat has already registered for the compeition and we will keep you informed of our progress!
Competition website link.
Filed by DK on June 11 2005
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