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The Phatgnat Fortnightly Challenge #6
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives.
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Brand: Apple
Potential Partners: Youth Music or Music For Youth
Project: Through its iTunes and Apple site, develop a community space where young bands will have the opportunity to create a free site. These bands can upload songs, pictures, gig dates and also create personal blogs plus a comments section for other people to leave their feedback.
The best sites will be chosen for their music to be sold through iTunes.
Benefits: Raises the opportunities for young bands to promote themselves and their music into the global stage. Members can connect with other young people and also provides an opoprtunity to achieve a lot more musically. Apple will create crucial links with their targetted consumer group and also benefit from the positive media coverage. The partnered charity will broaden its contact and services and also benefit greatly from the media coverage.
Check out all the Challenges here.
Filed by DK on June 15 2005
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