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Entries for June 16 2005
On Your Bike McDonalds
(US) The news that McDonalds will be selling its own 'brand' of skateboards and bikes is another step by the food chain to tackle claims that its products are unhealthy and fattening. McDonald's Global Chief Marketing Officer Larry Light said in a statement earlier this week that the skateboards…
CSR Goes Mainstream
(UK) According to a study by KPMG, '52% of the top 250 companies in the Fortune 500 list published separate reports on corporate social responsibility (CSR), up from 45% three years ago'. What a staggering statistic. Apart from specific UK/EU/industry leglislation, what other strategic movement has impacted so much on…
Extertainment
(US) Extertainment is simply 'entertainment' plus 'exercise'—the school district of Redlands, California are hoping to 'hop-on-the-good-foot' and start utilising this new movement in tackling childhood obesity. By installing playstations in every classroom and using 'games' such as Dance Dance Revolution and Eyetoy: Play, it is hoped pupils will become…
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