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And The Winners Are…
(US) The winners of the 2005 Cause Marketing Halo Awards have been announced:
Best Social Service/ Education
Gold: VH1 Save the Music: VH1 and VH1 Save the Music Foundation
Silver: PNC Grow Up Great: PNC Financial Services Group, Sesame Street Workshop, National Head Start Association and Family Communications
Best Health-related
Gold: 5 A Day The Color Way: Wal-Mart Stores and Produce for Better Health Foundation
Silver: Sticking Up for Breast Cancer Research: 3M and City of Hope Cancer Research Center
Best Environmental/ Wildlife
Gold: Heifer Hope Blend: Green Mountain Coffee Roasters and Heifer International
Silver: Bid With Your Lid: Stonyfield Farm and National Wildlife Federation
Best Transactional
Gold: Toys 'R' Us Holiday Toy Drive: Toys 'R' Us and Marine Toys for Tots Foundation
Silver: Triple Winner Game: The Stop & Shop Supermarket Co. and the Jimmy Fund of Dana-Farber Cancer Institute
Best Joint Message
Gold: Rock the Vote at 7-Eleven: Cadbury Schweppes, 7-Eleven and Rock the Vote
Silver: Fasten Your Seat Belts …Go Far: Volkswagen of America and Scholastic
Best Event
Gold: Quilted Northern Ultra Komen Sponsorship Activation: Georgia-Pacific and Susan G. Komen Breast Cancer Foundation
Silver: Operation Stuffed With Hugs: Build-A-Bear Workshop and USO
Best Cause Marketing Print Creative
Gold: 'Key': Whirlpool Corp., Habitat for Humanity International and Publicis Groupe
Silver: Charitable Giving Ad Campaign: JM Family Enterprises, Habitat for Humanity and Big Brothers Big Sisters
For more information check out the Cause Marketing site here.
Filed by DK on June 28 2005
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