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The Phatgnat Fortnightly Challenge #7
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives.
Brand: Claires Accessories
Potential Partners: Teenage Pregnancy Unit
Project: Develop a photo project with groups of teenage mothers. The initiative will provide photography workshops and also equipment for participants. The brief is then to take images from everyday life whilst being pregnant and also capturing insights into being a young mum.
The best will be published in a postcard/booklet and available FREE nationally through the stores and other participating outlets. There could also be scope to produce 'sister' websites/mobile phaone service specifically for young girls/women who need more advice about these issues.
Benefits: Increased awareness of the issues of teenage pregnancy. High profile positive project for brand and educational benefits plus accreditation of those involved.
Check out all the Challenges here.
Filed by DK on June 29 2005
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