Pepsi and Marketing to Children
(US) Pepsi has self-imposed marketing restrictions on itself in response to the global issue of childhood obesity. Bascially, they will not advertise to the under 12 market.
'Our intent is not to just beat our chests and try to take credit for what we're doing,' said Irene Rosenfeld, the chief executive of Frito-Lay North America, PepsiCo's snacks unit. 'We're just quietly doing it because it's the right thing to do.'
Pepsi, who make Doritos, have also cut the size of their portions that are sold in US schools—I want to know if they have cut their prices as well?
Pepsi must understand that this should be a start not an end. Also, schools should start looking into providing healthy alternatives for their students—like this.
Filed by DK on March 1 2005
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