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Nike Foundation To Focus On Girls
Tomorrow sees the launch of the Nikes Foundation focus on improving the lives if adolescent girls in the developing world.
With over three decades of working in developing countries the Foundation wants to invest in the human capital of those areas as Nike evolves its global corporate citizen role.
This bold focus is on more than '500 million girls aged 10-19…more than 51 million of whom are aged 15-19 who bear the burden of domestic responsibility, including the risks associated with early sexual activity and pregnancy. These young women face higher rates of marital violence, unplanned pregnancies and sexually transmitted diseases, including HIV/AIDS.'
The Foundation, which receives 3% of the preceding fiscal year's pre-tax profits of Nike Inc., will invest in schemes that empower these young people and enable them to lift themselves out of the poverty and determine the course of their lives.
The announcement coincides with the launch of the Nike Foundations website—which will be up and running tomorrow.
Maria Eitel, President of the Nike Foundation says, 'we learned that the goals of building a more responsible and profitable business must go hand-in-hand. We learned the importance of partnership, which entails co-creating sustainable solutions to the most difficult challenges of our time. We learned the importance of our influence and the need to use it effectively for positive impact.'
Phatgnat looks forward to hearing about these schemes in more detail with information on who is are the Foundations partners and what are the outcomes. The Foundations focus is very bold and I'm sure they are looking forward to the huge challenges that lay ahead of them.
Filed by DK on March 8 2005
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