Nestle Boss Doesn't Like Community Giving
(US) Nestle chief Peter Brabeck-Letmathe—head of Nestle S.A.—said 'companies should only pursue charitable endeavors with an underlying intention of making money for investors.'
Speaking at the Boston College's Chief Executives' Club, Brabeck-Lemathe goes further and states 'a company's obligation to the community is simply to create jobs and make products.'
So is it enough for a company to be succesful and just provide many jobs or does the moral obligation to reach out to those less fortunate than ourselves extend into the boardrooms?
Surely, a successful company must consider not only its employees but the wider community of its customers, its potential customers, their concerns about employment, health, education—through community investment programmes/projects a company can demonstrate its concern for such issues and will benefit its brand status.
As I noted from the recent conference I attended, any community project will fail if there is no top-down commitment—judging by recent statements I would say that one boss at Nestle has no intention of committing to such an ethos—maybe he should read this.
Full story here.
Filed by DK on March 10 2005
You're viewing 'Nestle Boss Doesn't Like Community Giving', an entry in our 'news, comment, opinion, speculation and other short-form info…' (b)log. You may also explore current and other entries, or search.