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Vespa Uses Design Students
(US) Continuing the recent theme of Phatgnat highlighting brands/companies involvement in the educational sector here and here—Vespa is our latest offering.
Linking with New York's Parsons School of Design, Vespa sponsored the students to design new ranges and accessories for the Italian scooter.
Paolo Timoni, CEO of Piaggio USA (who own Vespa) said ' we have designers, but this gave us a chance to learn how young people might see our products.'
Phatgnat came across this story late last year while researching another project and we look forward to bringing you more on this when the designs are shown at this years Parsons Fashion Show—see below for link.
Original news story: Re-imagining the Vespa.
Parsons Benefit and Fashion Show 2005 Press Release.
The Advertising & Design Club of Canada Vespa Compeition details.
Filed by DK on March 29 2005
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