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Livestrong 10//2
(World) Reveries has a great piece on 'Livestrong 10//2'—Lance Amstrongs Livestrong bracelets which has spawned so many other bracelet fashions.
'When the (Livestrong) campaign for cancer survivors hits the one-year mark Tuesday, Nike officials predict 50 million of the $1 bracelets will have been sold. That's one for every six Americans or the entire populations of New York, Florida and Illinois,' says Mitchell Stoller, president and ceo of the Lance Armstrong Foundation.
The bands, by the way, have their origin in 'baller bands' rubber bands that street basketball players wear on their wrists, snapping them to get psyched up for games.
Filed by DK on May 13 2005
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