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Coca-Cola Missed Opportunity…
(UK) Coca-Cola has invited a veritable host of stars to add 'a little of their own magic' to the Coke bottle (in the same vein that Matthew Williamson did previously).
The stars of fashion, sport and television, included Manolo Blahnik, Damon Dash, Jonathan Saunders, Wayne Rooney, Gharani Strok, Bay Garnett, Avid Merrion, Trevor Nelson, Del Marquis from the Scissor Sisters, Julian Clary, Sugababes, Jesse Wood and Josh Lewsey; their brief was to design 'what brings them sunshine'.
All the bottles are to be auctioned to raise money for the Terence Higgins Trust, the UK's leading HIV charity, while versions by Blahnik, Saunders, Del Marquis and Nelson will be reproduced in limited amount to be sold in Harvey Nichols stores nationwide from June.
Phatgnat thinks Coca-Cola has missed an opportunity to broaden the project to include designs from young people. This would have raised the projects profile further and also educated those involved about the charity?
Vogue Article link.
Via psfk.com post.
Filed by DK on May 13 2005
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