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GIVE
(US) Polo Jeans Inc. are involved in a very groovy project and tour of the US college campuses encouraging students to 'give their old jeans a new home' whilst purchasing another pair.
Of each new sale, 10 percent of the profits are sent to the GIVE campaign and also a free Polo t-shirt is given.
The GIVE campaign, which stands for 'get involved, volunteer and exceed,' encourages community service through volunteerism and is a partnership with Habitat For Humanity (a non-profit organisation who rebuilds homes across the world). Over $1,000,000 has been raised for GIVE and the organization is planning on raising another $400,000 by the end of the year.
Technician online article link.
Filed by DK on November 3 2005
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