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Shock Tactics
(UK) The British Heart Foundation has launched its latest campaign aimed at diverting young people away from the evils of junk food through the use of 'gory' posters. The Food4Thought campaign also adds its voice to calls for junk food marketing to be stopped and has a grovy website outlining food facts, online educational game and much more.
Surely we are heading for a 'tipping point' with all this campaigning, however, with the commercial giants already embedded into the fabric of the high-street, how can this process be reversed?
Related posts: UK School Junk Food Ban, Burger King Tries To Reign & UK Government Ban Junk Food Ads
Related link: BBC's Obesity site
BBC article link and image source
EXTRA: Pedometer scheme to boost fitness
Filed by DK on November 7 2005
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