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Bigging Up Big In The Game
As I sneak up on the 400th post mark I can reflect on covering a vast array of youth projects but I have to say, this is one of the sexiest so far…
(UK) Big in the Game is a touring programme of M.C., D.J. production, break dancing and street art skills all delivered by a fantastic mix of urban artists. The project was created and inspired by gaming manufaturers, EA, and delivered in London, Birmingham, Glasgow and Machester, with 4 sessions in each host city.
The real beauty of the project is where and how it is being delivered—all on a double decker bus…
Just check out the picswhich our friends and delivery partners in the project, RollingSound, sent. The bus adds a great flavour to the whole initiative and as you can see is 'decked' (excuse the pun) out brilliantly.
What a great model for aspiring corporates/brands to learn from. It's projects like these which inspire and enthuse young people to actively take part in expressing themselves through the mediums of their generation.
Fan-bloody-tastic!
Filed by DK on November 7 2005
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