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Wasted
(UK) Drink multi-national Diageo has partnered with education theatre company CragRats to develop and roll out an under-18 alcohol awareness production called 'Wasted'.
Aimed at 11-13 year olds the initial pilot was delivered in front of 23,000 pupils in 156 schools and focussed on 'personal responsibility, personal safety and making informed choices about alcohol'.
Vanessa Williamson, Social Responsibility Manager for Diageo GB, and Phatgnat friend says:
Diageo recognises that social responsibility extends beyond today's legal alcohol purchasers and we are delighted to be working with CragRats to deliver a programme that aims to challenge young people's attitudes to alcohol and empower them to make informed decisions about alcohol consumption in the future.
Diageo is also responsible for the DrinkAware website - promoting respect and understanding of sensible drinking.
Related link: Diageo Does Good
Filed by DK on November 13 2005
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