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The Phatgnat Challenge #17
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives.
Brand: Nike
Potential Partners: Humanutopia
Project: Create a national school 'Respect' programme targetting and challenging young people in their attitudes and actions regarding bullying.
Benefits: Aligns the brand values of empowerment through a positive and pro-social national programme. Assists the schools in tackling the growing issue of bullying. Develops young people's understanding and social attitudes through a reinforcing message of tolerance and participation.
Related post: Children's czar warns of huge leap in bullying
Check out all the Challenges here.
Filed by DK on November 15 2005
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