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Entries for October 2005
Blogging Buddies
(World) I recently posted a message on the CSR Blokes and CSR Chicks mailing lists asking—does anyone know of any company/brand (or affiliated foundations) who are blogging about their operations/projects etc.? I only got three replies: Greenpeace—creating a virtual space to log their projects specifically involving public engagement; Chris…
Filed October 31 2005 | READ IT
New vs Old
Please take the time to check out the latest post on the fantastic Creating Passionate Users blog entitled 'How to spend your marketing and ad budget'—it is a comparative lesson for all involved in advertising and martketing. It's total class… It also references the Brains On Fire Sarah McLachlan video…
Filed October 30 2005 | READ IT
Lightbulbs
I had the pleasure of speaking to someone from the BITC yesterday about their operations and Phatgnat's focus. During our discussion, we talked about BITC's strategies and who they are predominantly working with—which are the BIG multinationals—I enquired what they are doing with small/medium businesses/enterprises (SME's). Not much was…
Filed October 28 2005 | READ IT
Business, Sport & the Community Conference
(UK) Anyone going to this conference? Business, Sport & the Community Conference …and would like to cover it for for the Phatgnat Weblog?…
Filed October 27 2005 | READ IT
Young People Now
(UK) Young People Now (YPN) is a fabulous resource for news, jobs and information 'for everyone working with young people' (their tagline). I've been a fan for the past 4/5 years—ever since I started working with young people. They have a great article entitled 'Corporate partnerships: Business benefits' in…
Filed October 26 2005 | READ IT
The Fear Of Failing
I came across an inspiring post on Olivier Blanchard's BrandBuilder blog entitled 'Fear is Irrelevant'. He talks about fear and failure as crucial 'points on a learning curve'. Here's a taster: Don't settle for being the best. Instead, work your ass off to be the first. This isn't about…
Filed October 26 2005 | READ IT
Enterprise Week Cometh
(UK) Enterpise Week 2005 is only a few weeks away and promises to consist of more than 1,000 business events in cafes, sports clubs, cinemas, workplaces, schools, colleges, universities and exhibition centres throughout the UK. Event highlights include 'Flying Start Rallies' in Leeds and London, offering young people free…
Filed October 25 2005 | READ IT
Education White Paper Published
(UK) To follow up on my previous post—the Education White Paper has been released and can be downloaded here. The paper dicsusses many aspects of reform but also involvement from the provate/business sector including the sponsoring of summer schools….
Filed October 25 2005 | READ IT
800
The Phatgnat Youth Report 2005 has been downloaded a whopping 800 times in the past 3 weeks—thanks to all who has taken the time to feedback. Want to know more about the influencing factors behind the purchasing decisions young people make? How important is the label? Friends recommendations? Ethical…
Filed October 25 2005 | READ IT
Self-governing Schools
(UK) The prime minister has 'teased' Parliament with snippets from tomorrow's white paper on education. Not only does the government want to devolve more power directly to the schools but also to the parents on issues such as school uniform, the curriculum and school diners. I will wait before…
Filed October 24 2005 | READ IT
Youth Videos
(World) Reel Grrls is an annual programme where 70 girls are invited to explore media literacy and empowerment. Based in Seattle, the organisation has many partners and is also supported by TimeWarner. (Thanks Lisa) Another similar programme is the IntoMedia 30 Second Film Competition on behalf of The Community…
Filed October 24 2005 | READ IT
Save The Hoodie
(UK) According to the police and the media, the hoodie has become the uniform of youth criminals—see Police Target Youths In 'Hoodies'—the Save The Hoodie campaign aims to reverse this perception. I still haven't worked out if it's a viral campaign to promote the leader of the campaign, UK…
Filed October 22 2005 | READ IT
BT—a reponse
(UK) I received a response from BT regarding my 'BT (Could Do) Better' post—they stated my 'feedback is genuinely helpful and has been shared with the team here at BT'. They go on to say how the 'magazine' was developed internally first and then, through the requests of their…
Filed October 22 2005 | READ IT
One Minute Video Award Short-list
(World) OneMinutesJr. is a global ogranisation enabling young people to create and develop their own one minute videos. These videos are then uploaded to the website and also eligible for annual awards. Announced today are the shortlists for the following two categories: 'Inside—out' 'Best of the world' The 2005…
Filed October 21 2005 | READ IT
Youth Arts Gets New Scheme
(UK) Arts Council England have announced a new national youth awards scheme which will start next April. The Arts Award will be the first accredited youth arts scheme that recognises the development of young artists and arts leaders. Between 2005 and 2008, £1.7 billion of public funds from government…
Filed October 20 2005 | READ IT
153 Times
Yesterday, the Phatgnat Youth Report 2005 (previous announcement post) was downloaded 153 times—wow—here are a couple of further teaser quotes from the report: 'I will always buy from brands that give to good causes, because not only are they giving back so am I, it's a win-win situation.'Trae, 14…
Filed October 20 2005 | READ IT
Spicing It Up
(UK) Bristol-based Barts Spices is sponsoring two cookery workshops for 12 to 16 year olds. Here's the blurb: '…join Francine and team to get down to some good cooking. Francine Russell a trained cook with 10 years experience in teaching healthy eating will be hosting 2 cookery workshops on…
Filed October 19 2005 | READ IT
The Phatgnat Fortnightly Challenge #15
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: T-mobile Potential Partners: TheOneMinutesJr. Project:Using video and multi-media, develop a touring group of artists who…
Filed October 19 2005 | READ IT
NBA Commits To Caring
(US) NBA Cares gathers all the great community initiatives under one 'roof' and sets their sights on a very ambitious aim: raise $100 million, volunteer 1 million hours, build 100 youth sites. Current initiatives already include: - National Book Festival - Trick-or-Treat for UNICEF Program - Jr. NBA /…
Filed October 19 2005 | READ IT
Phatgnat Newsletter #27 (19 October 05)
Now available online….
Filed October 18 2005 | READ IT
Still No Response…
…on the BT's (Could Do) Better World post—nearly two weeks, two emails and nothing? Will keep you informed……
Filed October 18 2005 | READ IT
National Giving Week
(UK) It's National Giving Week here in the UK which aims to encourage more support and commitment to charities and making giving more tax-efficient. Last year charitable donations from the Top 100 FTSE companies amounted to �872m, and the campaign is one vehical for companies to think about their…
Filed October 18 2005 | READ IT
Voices Of Hope
(World) Voices of hope: adolescents and the tsunami is a publication highlighting the comments young people made on UNICEF's Voices of Youth website immediately after the tsunami in December 2004. The paper argues that there is an urgent need for children's participation in complex humanitarian crises to be recognised…
Filed October 17 2005 | READ IT
Civic Involvement
(US) Civic participation is becoming more and more of a theme in youth programmes. As half of humanity goes urban, this issue will become more prevalent. Majesty Realty are real estate developers, their foundation is supporting a youth programme which focuses on 'creating a new generation of active citizens…
Filed October 17 2005 | READ IT
One Minute Video
Slip of the Tongue by 16 year old Karen Lum (Oakland)…
Filed October 17 2005 | READ IT
400 Downloads Of Phatgnat Youth Report 2005
The following quotes are taken from the Phatgnat Youth Report 2005: 'In a label obsessed society, I dare to care and buy regularly from brands with a conscience. It matters to me that the people I'm buying from are contributing to society/environment in a positive way, because they have status…
Filed October 16 2005 | READ IT
Can You Hear Me?
(BT) BT are into their 3rd year of the Big Listen campaign—a week long series of events which has obviously developed from their Seen & Heard research—the campaign aims to enable young people to be heard by encouraging adults to listen. I like the Big Breakfast's idea, creating a…
Filed October 15 2005 | READ IT
Hailey Cavill
Today was spent in the company of the inspiring Hailey Cavill (of Cavill & Co.). During the start-up of Phatgnat, Hailey was one of the first people I spoke with and kindly gave up a little time to advise and share her experiences. Hailey is English but now lives…
Filed October 13 2005 | READ IT
I'm a Ubersexual?
…actually, Phatgnat is Ubersexual—are you?…
Filed October 12 2005 | READ IT
Burger King Tries To Reign
(UK) The debate about junk food in schools and in our communities is becoming a reacurring theme in the news of late (not just in the UK). With direct links to the rising ill health and obesity of young people, it has quickly becoming a social evil and has…
Filed October 12 2005 | READ IT
Love Is Not Abuse
(US) The Love Is Not Abuse campaign is a collaboration between Liz Claiborne Inc., Verizon and Marie Claire which aims to raise awareness of domestic abuse in schools and campuses across the US. The commissioned survey investigating the level of and attitudes towards dating abuse among American teenagers aged…
Filed October 10 2005 | READ IT
Business & Education
Brett's (DeHavilland Associates) latest white paper is entitled 'An Introduction to Education Outreach Campaign Models' and outlines a range of program models used by various businesses and organizations who want to support public education. DeHavilland Associates White Papers link…
Filed October 10 2005 | READ IT
Dubit
(UK) A perfect example of 'Youth Leading The Media Revolution' is illustarted by Dubit. Dubit is an online community created for (and by) UK teenagers. This portal enables young people to create their own profiles, chat and also register for the DubitCard (a discount and VIP privilege card for…
Filed October 10 2005 | READ IT
Movable Type Genius Needed
Would anyone be willing to help with setting up and transferring the Phatgnat weblog from Typepad to Movable Type? I have a basic understanding of html so just need someone to deal with the code and installation etc. Any help deeply appreciated—just email me here….
Filed October 10 2005 | READ IT
Youth Lead The Media Revolution
(UK) Young people are leading the online revolution as they become more empowered in creating content and consuming it. The Guardian/ICM poll surveyed 14 to 21 year olds and higlights their online use was focussed on communicating via email and IM plus being involved in online communities. Here's a…
Filed October 10 2005 | READ IT
Politics & Youth
(UK) The UK Youth Parliament have finally released their 2005 Manifesto online—download it here—it's a great publication, outlining their members bold views and the organisations focus. They tackle the BIG issues from 'Law and Society' to 'Culture, Media and Sport ', 'Education and Skills' to 'International Matters'—all the themes…
Filed October 9 2005 | READ IT
Seeing & Hearing
(UK) Here's something BT has got right—in partnership with the UK Youth Parliament, BTs Seen & Heard 2005 highlights the positive endeavours of young people as they strive to help solve social problems, develop their communities and improve products and services. There definitely should be more publications of this…
Filed October 9 2005 | READ IT
BT's (Could Do) Better World
(UK) BT has launched its Autumn issue of its online Better World Magazine which`'tells the stories behind BT's commitment to corporate social responsibility'. It's not really a magazine and you'll feel a little cheated when you check it out. Basically, there are 4 linked articles, a survey about 'what…
Filed October 6 2005 | READ IT
Phatgnat Newsletter #26 (5 October 05)—First Year Anniversary
[This entry has been temporarily removed for reformatting.]…
Filed October 6 2005 | READ IT
Kate Moss Models CSR
Ivor Hopkins (of MCHInternational) applies the concepts of CSR into the recent media treatment of Kate Moss. Here's a little teaser: 'H&M cancelled its contract with Kate Moss. The company has a code of conduct, which supports the fight against drugs through Mentor, and has a CSR Report 2005…
Filed October 5 2005 | READ IT
Pemblwydd Hapus, Phatgnat
Phatgnat is one year old today (the above says 'Happy Birthday, Phatgnat ' in Welsh)! I would like to take this opportunity to thank all those people (too many to list and you know who you are) who have offered advice, guidance, support, an ear, a shoulder, a glass……
Filed October 5 2005 | READ IT
Phatgnat Youth Report 2005
Only 5% of young people rate celebrity endorsements as an important factor in influencing their purchasing decisions! 7% of the surveyed 11-25 year olds state seeing something advertised has an effect on if they spend their pound/dollar/yen. Over a third state ethical products and services are important—also, a third…
Filed October 5 2005 | READ IT
The Phatgnat Fortnightly Challenge #14
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Suma or Whole Foods Potential Partners: Department for Education and Skills Project: National touring scheme…
Filed October 5 2005 | READ IT
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