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Entries for October 5 2005
Kate Moss Models CSR
Ivor Hopkins (of MCHInternational) applies the concepts of CSR into the recent media treatment of Kate Moss. Here's a little teaser: 'H&M cancelled its contract with Kate Moss. The company has a code of conduct, which supports the fight against drugs through Mentor, and has a CSR Report 2005…
Filed October 5 2005 | READ IT
Pemblwydd Hapus, Phatgnat
Phatgnat is one year old today (the above says 'Happy Birthday, Phatgnat ' in Welsh)! I would like to take this opportunity to thank all those people (too many to list and you know who you are) who have offered advice, guidance, support, an ear, a shoulder, a glass……
Filed October 5 2005 | READ IT
Phatgnat Youth Report 2005
Only 5% of young people rate celebrity endorsements as an important factor in influencing their purchasing decisions! 7% of the surveyed 11-25 year olds state seeing something advertised has an effect on if they spend their pound/dollar/yen. Over a third state ethical products and services are important—also, a third…
Filed October 5 2005 | READ IT
The Phatgnat Fortnightly Challenge #14
'The Phatgnat Fortnightly Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how brands and companies can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Suma or Whole Foods Potential Partners: Department for Education and Skills Project: National touring scheme…
Filed October 5 2005 | READ IT
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