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Phatgnat Youth Report 2005
Only 5% of young people rate celebrity endorsements as an important factor in influencing their purchasing decisions!
7% of the surveyed 11-25 year olds state seeing something advertised has an effect on if they spend their pound/dollar/yen.
Over a third state ethical products and services are important—also, a third are influenced by friends recommendations and if the brand/company contributes to good causes…
…want to find out more? Then download the Phatgnat Youth Report 2005
Also available: media press release here (word doc)
Please take the time to let us know what you think by leaving your comments here or email me directly.
Filed by DK on October 5 2005
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