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NBA Commits To Caring
(US) NBA Cares gathers all the great community initiatives under one 'roof' and sets their sights on a very ambitious aim: raise $100 million, volunteer 1 million hours, build 100 youth sites.
Current initiatives already include:
- National Book Festival
- Trick-or-Treat for UNICEF Program
- Jr. NBA / Jr. WNBA Program
- HIV/AIDS Global Advocacy
- Basketball without Borders
- Read to Achieve
'All corporations have a social responsibility to contribute to the health, welfare and advancement of the communities in which they operate, but professional sports leagues carry a special obligation. The remarkable celebrity that NBA players hold empowers them to effect change.'
Filed by DK on October 19 2005
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