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Entries for September 10 2005
Back-To-School
(US) Sara Lee Food & Beverage will donate a percentage of sales from Sara Lee meats to the Kids In Need Foundation. The intention is to raise up to $1million for the campaign which aims to give school supplies for needy kids. PromoMagazine article link….
Filed September 10 2005 | READ IT
What Generation Gap?
(US) According to the market research firm Yankelovich the generation gap is diminishing. In a survey of 1,458 6 to 17 year olds 'kids talk more and pester less about traditionally parent-driven purchases'. The 'nag-factor' is disappearing and being replaced by respectful dialogue. John Page, youth insights manager for…
Filed September 10 2005 | READ IT
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