Entries for September 12 2005
Phatgnat Online Youth Survey
The latest issue of the Phatgnat Newsletter marks the launch of the Phatgnat Online Youth Survey (aimed at 11-25 year olds). The survey explores the influencers behind the purchasing decisions young people make and investigates how they view brands and companies who invest in 'community projects', plus if this…
Filed September 12 2005 | READ IT
MTV's Video Competition
(World) MTV's Staying Alive Campaign has again partnered with OneWorldTV to deliver a high-profile and global competition for 15-25 year olds. The aim of this year's competition is to inform and sensitise young people about the vulnerabilities of women and girls to HIV/AIDS and to prevent new infections. The…
Filed September 12 2005 | READ IT
Hitting The Mark
(US) To illustrate an example of good practice (see previous post), Crayola commissioned a national survey asking young people if they could erase one thing in the world what would it be? The answer… violence. Crayola fielded the survey to give kids a voice in deciding where the company…
Filed September 12 2005 | READ IT
Great Blog
(World) Check out this collaborative blog written by young people who want to see a change in the world. They are a group formed out of the UNICEF forums and their tagline for the description of the blog is: 'We are a group of young teens all believe in unity…
Filed September 12 2005 | READ IT
Missing The Mark
(US) Sometimes you come across a brand who are trying to do good but miss the mark in their execution. One such example is Brusters Ice-Cream. The launch of their new 'advertainment website' is aimed specifically at their younger consumers and have the usual cartoon characters and interactive elements….
Filed September 12 2005 | READ IT
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