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Hitting The Mark
(US) To illustrate an example of good practice (see previous post), Crayola commissioned a national survey asking young people if they could erase one thing in the world what would it be? The answer… violence.
Crayola fielded the survey to give kids a voice in deciding where the company should direct its Erase It! Fund donation and the opportunity to draw what was on their minds. Because kids rated violence as their top concern, Crayola donated $100,000 to Students Against Violence Everywhere (SAVE) to support its anti-violence education programs in more than 1,500 schools across the country.
Makes sense really—if, as a brand / company, you want to invest in a charitable organisation, get your customers to decide the nature of that investment.
(Via StyleStation)
Filed by DK on September 12 2005
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