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Personalisation Rules
(World) It's not a surprise to find that a global youth survey (undertaken by Yahoo! and OMD) highlights how much young people love personalisation in all its forms.
What really sets today's youth apart is the expectation that they can customize and personalize everything in their world and daily experiences in ways previous generations never could. From individual playlists on MP3 players to personalized avatar wardrobes on instant messaging programs, to wallpaper and ring tones on mobile phones, the My Media Generation demands products and services that suit their moods and desires.
This groundswell of interest in personlisation has been growing alongside young peoples ability to multi-task and juggle media streams. It will continue as technology becomes attainable (through cheaper products) and is used more in teaching and in their personal lives.
From the reoprt, the findings that young people still harbour after tradtional media forms, is interesting. TV still has it's benchmark shows (O.C. etc) which are must-sees and magazines are still dominating the information go-to for fashion issues.
Check out the article link for more findings.
Filed by DK on September 27 2005
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