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Entries for April 2006
We Media 2006 Conference
(UK) As announced in the latest Phatgnat bulletin I have been invited by the BBC to attend the We Media Conference next week as a 'Digital Assassin'—this means I will be participating in a round-table discussion on how I consume the news through new and emerging technologies. If you…
MySpace.com Profile
(World) For anyone who is interested, I have had my own myspace.com profile for a few months now. Please check it out. Related post: myspace.com…
IF YOU DO NOTHING ELSE TODAY CLICK THIS LINK
(WORLD) It's about three young travelers who learned how to utilise the media, mobilise their youth generation and hopefully make in impact on an issue governments across the world have problems doing… (who said young people are apathetic and more importantly have no leadership skills)! If you're not inspired…
$100,000 Cause Marketing Grant
(US) Giving away 'freebies' is often overlooked as a positive and productive way of demostrating your commitment to your companys' core values plus to the wider community. 'It's How We Live' is the brainchild of BBMG (a US marketing firm based in New York) and basically is offering their…
The Phatgnat Challenge #28
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: First Great Western Railway Potential Partners: Camp Leaders Project: Provide financial support for specific young people who come…
Phatgnat Bulletin #40
Check out the latest one here and sign up here….
Phatgnat Bulletin Delay
Been in London since yesterday doing some work and have limited access to the net so the next Phatgnat Bulletin (due tonight) will be delayed a couple of days—sorry folks….
Mobile Jam Fest Part 1
(WORLD) As announced in the recent Bulletin Phatgnat is the UK partner for the Mobile Jam Fest, the world's first mobile festival to celebrate the creative potential of today's youth. I'll be posting about this right up intil the event in Toronto in November so I thought I'd give…
Marketing Mover And Shakers
(US) Check out this FREE 'Marketers of the Next Generation' .pdf from them smart cookies at BrandWeek (I warn you now it's 28MB for some reason). It focusses on the 10 top marketing, young talents. They're all 40-and-under, apparently making their success even more remarkable. If you have an…
I'm Scared
(UK) Everyone is afraid of something. We all have our little phobias and some are more obvious than others. I hate hypodermic needles. Always have done and feel sick when I see them on TV or simply pass out if you come at me with one. But there is…
Shoot To Thrill—An Update
(UK) I just had an email from Ineke at theoneminutesjr.org, letting me know about the one minute films made as part of the Phatgnat 'Shoot To Thrill' project are now online. Check them out: Matt—why must they bully me? Chris, Emma, Kirsty—laugh why don't you Chris, Emma, Kirsty—the queen…
"Why I Tagged The Presidents Plane?"
(US) This is Marc Ecko, multi-millionnaire, designer and founder of Ecko Unlimited. He took the Mayor of New York to court last year after they tried to ban a graffiti event he was hosting…Marc Ecko won. He's the inspiration behind Complex magazine and Getting Up! (a video game criticised…
School Uniforms By Pepsi
(UK) The leader of the National Union of Teachers Steve Sinnott has been having a right go at the governmenrs Education and Inspections Bill which proposes having outside sponsors for trusts, running independent state schools with control of their own assets and policies. After poking fun at the plans…
Breakfast TV Viewers Chooses Lottery Grants
(UK) Talk about audience participation… the viewers of GMTV (Good Morning TV in the UK), have chosen an environmental charity, GroundWork, to recieve 1.5million worth of National Lottery grant money for a project called Safe and Sound. Interesting, eh?. GMTV News…
Games That Teach
(US) Check out the 'Games and User Experience' post over on the 'Putting People First' weblog—some great links and descriptions to a vast array of articles about gaming used as learning experiences. The future of education?…
Belt Up!
(US) The Fasten Your Seat Belt…Go Far! program is sponsored by Volkswagen of America, Inc. and managed by Scholastic, the global children's publishing, education and media company. Participating students compete to develop Public Service Announcments (PSAs) that encourage teens to wear safety belts. Lesson plans and activities help teens…
Turn On, Tune In, Get Out!
(UK) Do you know your RSS feeds from your podcasts? Your MSN from your MySpace.com profile? How about understanding why and how young people are populating virtual spaces more and more? During my many meetings with 'youth professionals' over the past few months, I noted an obvious lack of…
World Markets/Brands Embrace Ethics
(WORLD) Check out this article entitled 'Ethical Product Marketing—Brave Branding' from the boys and girls at the Ethical Corporation. Here's a teaser: At many a corporate citizenship conference in the last few years, conversations have focused on which major brand might be brave enough to launch ethically-branded products first….
New Cause-Marketing Agency
(US) Came across this press release about a new cause-marketing agency, 'McCarty Partners'. Not much going on with the website but interesting nonetheless to actually see dedicated and focussed cause-marketing agencies starting up. Here's the speel from their site: McCarty Partners specializes in creating integrated marketing strategies for cause…
HELP WANTED
The Phatgnat log is always looking for contributors—if you are a like-minded, have a youth-interest, are a social-observer, a hip cultural-voyeur or a net-curtain-twitcher, then come join the team. Q. What is the Phatgnat log? A. The Phatgnat log reviews the space between the commercial and public sectors, focusing…
The Webby Awards
(WORLD) Covered on many sites I monitor this years Webby Awards have been shortlisted. Here's my selection of the best of the bunch (there are some fantastic ones here to take inspiration from): Feed Me Better LINK THE BOOK OF COOL LINK Survival of the Phatest LINK Need2Know LINK…
Teenage Kickz
(UK) The Football Foundation has partnered with the UK government to underline its Respect agenda through a scheme called Kickz. All the Football leagues clubs are involved and its focus is to tackle anti-social behaviour. Minister for Sport Richard Caborn said: It's great to see the Government and football…
Phatgnat Bulletin #39
Check out the latest one here and sign up here….
The Phatgnat Challenge #27
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: HomeBase Potential Partners: DfES (Department for Education and Skills Project: Fund and allocate resources to promote basic DIY…
A Lot Happening
(US) My friend Brett over at DeHavilland Associates gives a great review of current business/educational projects and investments on that side of the pond. Brett then goes on to peer beneath the carpet and gives a great assessment of how much business partnerhips are literally keeping the educational agenda…
Screen Help
I'm having some problems with my monitor and hoping one of you will be able to advise. I currently use a 12inch Mac PowerBook G4 and plug it into a 19inch monitor to increase desktop space. Over the past few weeks my large monitor screen has been 'shrinking' from…
Fresh Films
(US) Fresh Films is sponsored by Samsung and Apple and is a national film-making programme allowing ten teams of ten 14-19 year olds to create in seven days a film which will then go head-to-head online. Now in its third year, Fresh Films has created more than 50 films,…
Podcast Interview—Update
(World) Just had an email from Eric Mattson, the 'Marketing Monger', who did a podcast interview with me the other week. Apparently, 151 listeners have tuned into the podcast we did—I'm liking that number and want to thank everyone who took time out to have a listen. Listen to…
Giving Your Left Arm
(UK) So you're an actor who has starred in tv series ranging from 'The Virgin Queen to 'Sweeney Todd', blockbuster films including 'Black Hawk Down' and 'Layer Cake' plus just back from South Africa, where he has been filming The Flood with Robert Carlyle—instead of jumping on a plane…
My Blog Rules
I'm currently putting together a training course about the use of technology for youth professionals. Weblogs and blogging is obviously a topic to talk about. In the past I have read so many 'top 10s' and 'how-tos' on the nature of it all so decided to share my 5…
Transference
(US) MTV has been looking at how effective brands are at communicating 'feeling' through their multi-platformed advertising apporaches. Colleen Fahey Rush, executive vp, MTVN Research said: In a multiplatform world, the brand is a signpost to guide consumers …consumers are more likely to transfer the positive feelings they have…
California Youth Energy Services
(US) The California Youth Energy Services promotes energy awareness and resource conservation in the Bay Area through FREE services and programs. The 15-21 year old participants are trained to survey and install energy saving products throughout residents homes who have a low-income. The programme is sponsored and supported by…
Hip-Hoppers Taught Finance Skills
(US) The Hip-Hop Summit Action Network (HSAN) kicked-off its second annual 'Get Your Money Right' financial literacy and empowerment national tour in Detroit, Mich this past Saturday. A financial empowerment session designed to help people from 18 to 35 tackle issues like financial literacy, banking, credit scores, entrepreneurship, asset…
RollerWarehouse
(US) I got an email from Rick who runs an extreme skating company called RollerWarehouse letting me know about their nice little new marketing strategy. They have created a 'ticker' for their customers (who fall mainly in the youth category) to be pasted into the myspace.com profiles—check out the…
DesignShare Gets A New Face
(US) That's the face of my good friend Christian Long (who runs the amazingly insightful 'think:lab' blog—there's a brain the size of a planet inside that fair head). Until I came across Christians blog I didn't have a clue about school design, let alone an interest in it—it's an…
Crazy New World
(WORLD) The world is changing at one hell of a pace and if you have an interest in young people then you need to change with it. I don't care who you are: brand planners, youth workers, school teachers, policy creators, website developers/masters, event coordinators, music producers, career advisors,…
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