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Entries for April 4 2006

Transference

(US) MTV has been looking at how effective brands are at communicating 'feeling' through their multi-platformed advertising apporaches. Colleen Fahey Rush, executive vp, MTVN Research said: In a multiplatform world, the brand is a signpost to guide consumers …consumers are more likely to transfer the positive feelings they have…

Filed April 4 2006 | READ IT

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