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New Cause-Marketing Agency
(US) Came across this press release about a new cause-marketing agency, 'McCarty Partners'. Not much going on with the website but interesting nonetheless to actually see dedicated and focussed cause-marketing agencies starting up. Here's the speel from their site:
McCarty Partners specializes in creating integrated marketing strategies for cause and corporate organizations. We like to call it cause innovation – creating strategies that evoke passion in stakeholders and lead to measurable success for corporate and nonprofit partners.
We specialize in cause-related marketing and strategic philanthropy initiatives, brand and public awareness campaigns, corporate cause platform development, and alliance development strategies for corporations and nonprofits.
Have fired them an email to start a conversation and see what they are up to (cos I'm nosy like that).
Filed by DK on April 18 2006
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