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Belt Up!
(US) The Fasten Your Seat Belt…Go Far! program is sponsored by Volkswagen of America, Inc. and managed by Scholastic, the global children's publishing, education and media company.
Participating students compete to develop Public Service Announcments (PSAs) that encourage teens to wear safety belts. Lesson plans and activities help teens build language and literacy skills, practice oral and written communication skills, and use creative expression have been sent out to 7,000 classrooms in 150 cities across the country.
Adrian Hallmark, executive vice president, Volkswagen of America, Inc. said:
Fasten Your Seat Belt…Go Far! uses a very powerful tool—peer-to-peer influence—in a positive way to change teens' attitudes about safety. The program teaches kids that it's not cool to lose their chance to go far in life. Importantly, kids learn that they have an opportunity to make a difference in their peer group and save lives by getting this critical message out to their friends.
Filed by DK on April 19 2006
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