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Marketing Mover And Shakers
(US) Check out this FREE 'Marketers of the Next Generation' .pdf from them smart cookies at BrandWeek (I warn you now it's 28MB for some reason). It focusses on the 10 top marketing, young talents.
They're all 40-and-under, apparently making their success even more remarkable. If you have an interest in marketing then download and devour now. Here are a few gems to tease:
Marketing is like a wave: every one has its own shape and form, its own challenges, it's how you adjust to the challenge that will give you a successful ride.
I fell in love with the fact that brands were this huge puzzle in terms of running a small business where you had to understand all these levers, but the ultimate lever was understanding what drives your consumers.
If the visual and olfactory elements bring consumers in, then the health and environmental profile satisfies them even more.
Filed by DK on April 21 2006
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