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Two Paths
(UK) Here's a nice Guardian article on how businesses can create loyal and happy staff by developing community programmes. I referenced it recently in an email response to a potential client about the benefits of such corporate initiatives. I then thought to myself—should I be trying so hard?
I mean in terms of convincing people of the benefits, of not my services, but the whole CSR/community investment debate—is this education role 'par for the course' or should I cut loose and concentrate on those who know the reasons already, and thus focus on creating a dialogue with them about Phatgnats services?
Filed by DK on February 5 2006
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