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New Trend Alert
(World) With brands like Gap and Nike being open about their supply chain and production methods plus many mainstream others 'coming clean' on all aspects of their business practises and CSR going mainstream—are we seeing the rise of a new trend?
McDonalds is not only blogging about its CSR involvements but have just started putting the nutritional information on the packaging of their items.
So come on all you brands out there, jump on this trend-bandwagon (which I'm a big fan of): TRANSPARENCY!
Filed by DK on February 13 2006
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