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Entries for February 24 2006
6,000 employees x 3 days = 18,000 days
(ASIA) Microsoft is 'donating' the time of its 6,000 Asian workers so they can get involved in projects that bridge the digital divide in their communities. Each employee will get 3 days of paid leave with the aims of enabling people access technology and a better way of living….
Filed February 24 2006 | READ IT
Ethical Corporation Report
(World) Based on almost 100 interviews with business, NGOs, government, trade unions, consultants, partnership "brokers", think tanks and academics this report examines the issue of NGO-business partnerships. Main findings of the report include:…
Filed February 24 2006 | READ IT
Don't Use The Fame
(US/World) Check out this fun article from the boys and girls of BusinessWeek talking about the use of celebrities in advertising campaigns and how it's not working on the girl market. …the lesson is, celebrity-ism will not get you access to today's girl market. Modern girls are not celebrity…
Filed February 24 2006 | READ IT
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