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Entries for January 1 2006
More Is Less
(World) Check out this very interesting podcast from Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action Psychology, Swarthmore College, and author of The Paradox of Choice: Why More is Less. The basic premise is that we all have more of everything but at what price: —We…
Filed January 1 2006 | READ IT
Selling To Teens
(US) Just before Chrimbo I came across this interesting article from those clever folks at 'Knowledge @ Wharton' debating the marketing trends of selling to teens. The article focuses on the presentations and discussion from many CEO's at their conference and includes some eye-brow raising gems like this one…
Filed January 1 2006 | READ IT
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