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Liber8 - revisited
Liber8 was 'launched' just before Christmas (probably not the best time in hindsight) with this post (plus me ringing round many of my contacts). It's an inspirational employee relations programme and an opportunity to align your brand/company to a bold and pro-social community education project.
Usually Phatgnat devises and develops projects to a specific brief or with the corporate sponsor heavily involved—the only reason why the model has been reversed is quite simply down to the fact that I really wanted to work specifically with the other partners.
DarkDaze & Humanutopia (plus Phatgnat)—three very separate entities offering and delivering very specific services but proving one plus one plus one equals more than three.
For more information check out the Phatgnat Liber8 project page—you can view the case study video and also download the full project proposal.
Filed by DK on January 2 2006
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